Our Vision

Pacific Gray Whales use their rostrum to sense and feel their environment.

The whale's rostrum is ahead of their eyes - it helps it "sense" what's essentially under its nose before. It gives them information before seeing.

Do you know what information goes unused in your organization?

Greek and Roman triremes and galleys had a bronze "beak" (rostrum) at the front of their ships. Following successful battles, the rostrum of defeated ships would decorate the podium (rostra) from which the victors would address and celebrate their success.

Performance is how you efficiently use your resources to deploy your strategy. 

Start with seeing and listening: Success comes from a deep understanding of all your information. Customers, clients, employees...  What are they saying and how do they feel about your product or service? How smooth is their journey? How could this information link to other data?

Your best performance begins with asking the right questions. Performance from question to design.